Rumor About Olympic Advertising Program Stopping
There is a rumor that the advertising for all our Olympic athletes – Team Nutrilite – is stopping because the athletes don't want to be associated with the name Amway. Not true. Actually, because of Olympic guidelines, there will be a temporary “blackout” of advertising and marketing materials for all athletes competing in the Olympic Games who represent companies or products not officially sponsoring the Olympics. It isn’t just Team Nutrilite and it has nothing to do with the Amway name. The Team Nutrilite advertising and promotion program will resume as soon as the 2008 Olympic Games finish.
Quixtar/ Amway Global provides this explanation:
Advertising Blackout for Olympic Athlete Endorsers
In support of our global Nutrilite business, endorsement agreements have been arranged with several athletes who will be participating in the Olympic Games in Beijing. Due to guidelines established by the governing body of the Olympic Games, advertising and marketing materials featuring these athletes cannot be distributed or broadcast while the games are in progress August 8-24. Doing so could potentially result in the disqualification of these Team Nutrilite athletes from competition.
We do not wish to hinder the success of Team Nutrilite, so we will honor this Olympic blackout period and seek the cooperation of our Independent Business Owners to do the same. In fact, to ensure we are honoring this requirement, our blackout period will begin July 28 and continue through the end of the Olympic Games. This requirement is the only reason for the short-term discontinuation of any programs featuring these athletes.
Also see our article on the IBOAI website, "Team Nutrilite Advertising and Marketing Materials to Temporarily Undergo Olympic Blackout."
Utah asked, "Since the IBOCS parent company went chapter 11, is Q/A is going to dump them just like Amvox? I like IBOCS. What is going on?"
Moderator: Thanks for your question. We're glad to hear that you like IBOCS. You are correct that the parent company, InPhonic, is in the midst of a restructuring. But, those developments are unrelated to their work with IBOCS. Quixtar and InPhonic have enjoyed a great business relationship over the years and we expect that to continue. Similarly, Quixtar has had discussions with the executive team at InPhonic and they've assured Quixtar that IBOCS is an important part of their product plans going forward.
Overall, Quixtar expects that InPhonic will emerge from its reorganization a stronger company. From Quixtar's perspective, it's business-as-usual with respect to InPhonic and IBOCS.
We have asked Quixtar to monitor the situation and keep us informed.